TECHNOLOGY
Our ad management platform helps any buyer or seller of online media marketers, ad agencies, ad networks, publishers and others run their business more efficiently. Maximizing the value of every single ad call, it simplifies campaign/inventory management, drives more revenue for sellers, better ROI for buyers, and streamlines operations for both.
Core Features
- Auction Platform: campaigns compete for every impression, based on its true value, in a real-time auction
- Global media optimisation for buyers: the methodology expands reach and protects ROI goals on every ad call
- Automatic inventory optimisation for sellers: competition drives up value, the system serves the highest-paying ad on every ad call
- Advanced workflow, targeting, banning, and reporting
Gateway to the Marketplace
By using Accelerator's network, every buyer and seller trades its campaigns or impressions in our marketplace, an open exchange of media for all ad networks, agencies, advertisers, and publishers on the platform. Every participant in our network is interconnected and each campaign has open access to any impression. This means immediate, unlimited supply and demand whenever and wherever it is needed. That interconnectivity also lets buyers and sellers link to each other directly and strike up relationships.
All of that said, solutions for buyers are considerably different from solutions for sellers.
