Advertiser Ad Specs
Contents
Traffic Contact & Support
MIG Ad Ops & Technology − 
− +44 (0)20 7436 5255
Standard Creative
Lead−Time
2 working days prior to campaign start
Number of creative assets
2 total (+ back up GIF for SWF) or 3rd party redirect
1. Creative Asset
Dimensions in pixels:
- 300 x 250 − MPU
- 728 x 90 − Leaderboard
- 468 x 60 − Banner
- 120 x 600 − Skyscraper
- 160 x 600 − Supersky
- Other sizes maybe available on request
File Format: Adobe SWF (with back up GIF), GIF, JPG, PNG
File Size:
- 30 kb max
Animation Length: 15 seconds max
Looping: Infinite
2. Creative URL
Click counting or destination URL must be supplied.
Pop-Under
Lead−Time
2 working days prior to campaign start
Number of creative assets
Any or 3rd party redirect
1. Window
- Dimensions in pixels: 800 x 600 pixels
- File Format: HTML 1.1 calling external assets
- File Size:50 kb max
2. External Assets
- Quantity: Unlimited within reason
- File Format: Adobe SWF (with back up GIF), GIF, JPG, PNG
- File Size: 50 kb max each, total 200 kb
- Animation Length: 15 secs max
- Looping: Infinite
3. Click URL
Click counting or destination URL must be supplied.
3rd Party Vendors
Lead time
2 working days for standard and 5 working days for Rich Media prior to campaign start
General Information
Please supply tags with clear instruction on how and where to implement publisher click counting and random number macros.
Accepted Vendors
We accept 3rd Party Redirects from the following Vendors:
- Atlas Solutions (Media Console)
- Bluestreak
- DoubleClick - Dart for Advertisers (DFA)
- Eyeblaster
- Eyewonder
- Flashtalking
- Mediaplex MOJO Adserver
- Pointroll
Other vendors may be accepted and are subject to testing. Please allow 5 days for this.
Adobe Flash Creative
Lead-time
2-5 working days prior to campaign start
General information
- All SWF creative must use clickTag method (in the ActionScript of buttons)
- SWF must be published in the second latest version of Adobe Flash (e.g. currently the latest version is 10 so please supply the published SWF in version 9)
- Audio play must be user initiated by click on audio control button
- Movie must start playing after initial 10 kb download
- Frame rate: 15-22 per seconds
- Backup GIF/JPG/PNG images must be supplied with all SWF creative
Click URL
click counting or destination URL must be supplied
For more information and resources about Adobe Flash please refer to http://www.adobe.com/products/flash/
clickTag Method
When creating flash banners it is necessary that the banner's destination (click-through) url is not physically hard coded into the SWF file, otherwise click counting will not be possible. Instead, the "clickTag" variable should be used. The value of this variable can then be handed over to the flash banner by the ad server.
Advantages
- Both sides can count clicks via the ad server
- It isn't necessary to return the Flash file to the designer if the destination url needs to be changed
- The destination url can easily be checked
- There's no need for the Flash designer to know the destination url
Implementation
To implement the clickTag click counting method in your flash creative, simply insert a new top-layer button in the clickable area and add the following action:
It should look something like the below:
Ensure that:
- The URL box is set as an expression
- clickTag is lower case, except for the 'T' which must be upper case
- The target window is set appropriately
Remember that when you send us your clickTag'd .swf, we'll also need to know the URL(s) for the click-through.
Note: Please don't be tempted to use on (press) in place of on(release); this action is often masked by pop-up blockers.
