ABOUT US

Accelerator was formed in January 2004 as a new division of Media Initiatives Group Ltd (MIG) to act as a sister network to the company's existing ad network, eType. MIG's aim was to bring the high quality service and revenue generating abilities of eType to a fresh market of aggregated specialist content websites.

Since 2004 Accelerator has developed into one of the fastest growing ad networks in the UK, by bringing the considerable sales abilities of eType to bear on smaller and more content specific sites.

Today, Accelerator's network traffics over 800 million adverts each month and features predictive ad serving technology that evaluates and learns user behaviour. Rather than running adverts in a specific channel, which can limit the reach, Accelerator's network intelligently targets individuals, based on their previous surfing behaviour. Our ad serving technology will only serve an advert it believes will appeal to that specific user, based on the sites they have previously visited within our network. That way, our advertisers' campaigns are not only seen by more people, but also by people genuinely interested in the type of product or service featured in the advert.

By telling us your campaign targets, from quality placement of a branding campaign, to ROI based on direct response, our team can ensure automatic optimisation, based on user behaviour to that goal, be it CPC or CPA. This ground-breaking technology means Accelerator can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.